SECRETS HOW TO RANK ON THE FIRST PAGE OF GOOGLE BEFORE YOU START YOUR SEO

Many social media articles talk about search engine optimization and ranking on Google, but it hides the most important chart you should follow before publishing your website. These secrets are the foundation of Google's ranking that will reach the first page in Google Search results and provides massive free traffic to your website.

According to a chitika study, Google's top search results list gets 33 percent of organic traffic, compared with 18 percent for second place, and the traffic only decrease from there.

Before we reveal the secrets, there are some very important points that need to be taken into consideration before starting to create your own website, and it is basic in Google algorithm calculation for site rank to the first page. 

Domain Name:

Choosing a name is difficult same once you select newborn kid name or business name.also Choosing a domain name challenging, especially that most of the domains are already taken, therefore before you begin building your website, think correctly regarding your domain name, it must be connected to the spirit of your site. Choose short, easy name to remember. 

Mobile Friendly Website:

Most people use mobile phone every day, therefore most web searches come from mobile devices, so when you choose your website, make sure your site is optimized for mobile device and easy to navigate so mobile users can find what they need quickly And ease.

If you already have a website, check your website to make sure it's a mobile friendly site.

Page Speed:

Your web pages should load fast on all devices. Slow loading web pages could negatively affect your ranking on Google. Nobody likes to wait several seconds for any website to load. You can check a free page speed test here or use a test tool like Gtmetrix to test your website page speed.

     Once you have created your website, you need to follow this chart that helps Google find your website where thousands of sites are posted every day and the competition on the first page is extremely high and most companies have already existed for several years and have authority in their field.
This secrets are the basic for SEO to rank on the first page of Google. 

So let us delve deeper into revealing these secrets: 

Google Xml Sitemap:

A Sitemap is a file that provides Google all data regarding pages, videos, images, content, and different files on your website. you can consider it a guidance map of your web site that shows Google the way to navigate this map and tell Google about vital files. thus once somebody writes on the search engine, Google will find that data more easily and when it's last updated.

Unfortunately I even have noticed that the majority internet designer are concentrating on building and planning the website that is extremely important however they don’t link the web site with Google xml sitemap as a result of it’s the basic for SEO. Thus it can be that your web site is published but it's not having any traffic.

To do so, first sign in to Google Search Console, and then continue with these steps:

Scroll down to the right-hand side and click the tab: "Go to old version “ 

Click the "Crawl" and "Sitemaps" tab, then click the top right corner: "Add / Test SITEMAP" tab and in the box below, add the words: "SITEMAP.XML" and then submit.

Depending on what type of sitemap you have generated, you can submit it from the same tab: "Add / Test SITEMAP" . If you are running a site with lots of images, I suggest you create an image sitemap, You can also create a video sitemap for your website. For a WordPress blog, you can create image sitemaps using WordPress plugin.

Google Crawling and Indexing:

The Google index is the same when you index a book or library, so Google uses this method to index your site on its servers, indexing all the webpages that Google knows about.

Therefore, in order for the content of your site to be included in the search engine result, you must make sure that your site is indexed in Google index. 

To do so, log in to Google Search Console, and then continue with these steps:

Click the "Crawl" and "fetch as Google "tab, then in the box beside your site domain name, add the page that you need to index, { be careful Don't include your domain name and slash(/) in the box } and then click the"Fetch "tab. 

Last click on the “submit to index “tab 

After click on Submit to index button, you will see a pop up box. From it, you will see two option:

1. Crawl only this URL: Select if your URL is new or recently updated it. You have 500 submissions per month.

2. Crawl this URL and its direct link: Select if your site changed outstandingly. Google will re-crawl this URL and it's directly linked. You have 10 submissions per month.

I recommend to choose the first option then submit. 

Google My Business: 

Google My Business helps businesses attract more customers and share information about what makes them special.  

56% of visits to Google come from local, so if you have a local or international business, you do not want to miss this free organic traffic.

In addition, with Google My Business, Google can understand your service or product better, and once customers search for your service, Google will provide it to them.

To be on gmb listing with Google My Business, it's very important free and easy to sign up.

Google My Business has lot of features that includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

You can build a free website that looks great. The free website builder makes it easy to create and edit your site from your computer and phone it also gives you information about which photos get noticed, and where your customers come.  

Finally after all of this done, publish your website, start blogging and start your search engine optimization - SEO since Google indexed, understand and recognize your website better.

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 Need help implementing any of these? we can help   

12 WAYS TO GET FOLLOWERS IN YOUR FACEBOOK PAGE

There are many different ways to get and increase the number of followers in your  Facebook page, some are free and some are paid. Let’s have a look at them:

1. Set Your Audience:

The first step once you create your new page is to know your audience.

This is a very important metric, you should understand well about your target audience and your niche: who they are, their needs, hobbies, desire, age, what they like to do, what they like to watch, what their passion, etc..?? 

Once you understand your audience you can know who to target and how to communicate with them. 

2. Invite Your Contacts and Friends on your Page:

When promoting your Face book page, It’s helpful to invite your friends to the Face book page, but you should only send an invitation request once because if  you repeatedly do this, your contacts will be fed up and ignore your request.

3. Update Your Page regularly:

Updating your page daily attracts the attention of your fans, who tell others and invite them to your page, resulting increasing your follower. 

Its recommended that you post between 3 to 5 post a day in your Face book page so people can engage better. 

4. Allow fans to ask questions:

The best way to promote your page by connecting to your fans, allowing them to give their feedback's, ask questions and comments.

Find a way to attract your fans to make discussions on the page, to ask questions, to comment and to share with others.

Once Facebook start seeing that large number of people are engaging to your page, it  will start automatically showing it for a new people.

5. Add Hash tag #:

Adding a Hashtag to your post can bring unique new followers to your page.

Hashtag is a way that any one type the same word, even if they are not following your page, can see the post that you post it.

New study show that its recommended to have between 2 to 3 hash tag maximum, it will bring a better results.

6. go live video on your page:

Facebook encourage a live video.

Research has shown that pages that are streamed directly through live video engage better with their fans and increases the reach in 25% to 30% more.  

7. Make moderator or admin:

By making more moderators and admins, your Facebook page will be promoted more easily and quickly.

8. Add Links to Other Sites:

You can also add links to other sites relating to your page stuff and information.
See which websites are related to your page and add your link on the site by posting an article, sharing your thoughts or even committing on an issue.

It’s a way that you can bring organic traffic to your page, find bunch of groups and communities that related to your fan page and post there, communicate with them.

9. Tag In Your YouTube Videos:

Make videos related to your Facebook page, and add the link of your page at the end of your YouTube videos.

10. Create an advertisement on your page:

For Page marketing, you can also create an advertisement on your page which is actually a paid way to promote the page.

You can promote a business, a product, event or personal .

By this way you can drive a paid traffic to your page. More people will see your page.   

11. Connect your page with other social media networks

To bring more traffic and reach more people, you can connect your page to other social media networks like Instagram, Google+, LinkedIn, Pintrest etc..

All of these networks has their own fans, and connecting them to your page will increase the of viewers who will engage with your page.

 12. CONTENTIOUSLY:

This is the most important key to success in your page and grew your fans. All of this steps we mention should be a part of your marketing plan steps and should make it simultaneously and continuously.

To build your page like building a city, it takes a time, and everything should be connected to each others.  

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HOW TO GET CHEAP ADS ON FACEBOOK??

Facebook ads are not just boosting a post. To reach more people interested in your product at a low cost, you should know many factors that directly affect the cost of your ads;

Here's a list of things you need to do in the sequence below to get cheap ads on Facebook: 

Know your Target Audience:

Before you start advertising, learn about your target audience profile: who are your audience? Their age, location, interest, financial situation, hobbies, celebrities they love, favorite magazine and What do they read? etc…..

This is the most important element once you understand your niche you can make a specific target audience that care to buy your product or your service. your saved audience can be used in every ad campaign in different platforms. 

you can use Facebook audience insight to learn more about your audience.

Different people have different interest - find your target audience

Text on the Picture :

Be aware that text on your ads picture will highly your cost ads, so better before you post , check it.

You can check your picture in the link below:

https://web.facebook.com/ads/tools/text_overlay

don't write too many words on the image 

high resolution related picture

Use a high resolution  picture that related to your post.

Related text on the post:

Find the best keywords for your ads that people commonly use and related to your ads.

It’s a task that you need to drill inside several keywords tool channels and in your competitors ads to find the best keyword list to use in your ads.  

her is some free links that you can use:

https://ads.google.com/intl/en_us/home/tools/keyword-planner

https://keywordtool.io  

Use a Video:

Facebook encourage the use of videos, so it cost between 10% to 20%  to advertise a video than a picture or carousel. 

The mission of Facebook is to keep people more time on the Facebook pages, so they encourage videos that people engage by having a low cost bid on their ads. 

more the less video will give more presentation to your service or your product then people will engage more on it. 

Optimize your Ads Relevance Score:

An evaluation of 1 to 10 determines how responsive your target audience is to your ads. This result is displayed after your ad receives more than 500 impressions.

the more your ads relevance score is high the more your cost is cheaper. 

After you start your ads, you need to optimize it over and over again to improve your relevance score, if you get an example of a low relevance score (below 5 ) and after optimizing it, you still have a low score then better to stop your ads and start a new different one. 

High relevance score 10 is perfect, 7 is good.  

Relevance score show how relevance your ad to your audience 

Control your Frequency: 

Facebook define frequency as the average number of times each person saw your ad. it's important to know that this is estimated metric, which means it's not always an exact number.

Facebook allows ads to be shown to the same person in the news feed twice a day, so optimally, you want to reach around a 1-2 ad frequency. since if it climb, your audience’s ability to tolerate your ads rapidly decrease. They may block your ads or send a negative reaction and that will give information to Facebook which will lead a high cost ads. 

I recommend that if the average frequency is above 3 and you can not control this frequency any more then stop it and launch a new one.  

Frequency is how many times people see your ads 

Install Facebook pixel: 

Set up your Facebook pixel.

A Facebook pixel is a code that you insert on your website to track conversions and access to your customers' data. This pixel code can give you a very useful information about your customers' or audience: where do they live? what are they interested in? how much money do they spend? how many children do they have? what do they read? which website do they visit? are they planning a holiday?? etc... 

In the top line, installing a Facebook pixel means you can target people that in a position to make a purchase for your product or service, which means start making money from the sales.

Check your Audience overlap: 

Audience overlap is marketing to the same audience with different ad sets. The larger the overlap, the worse your campaigns will perform.

Check if your audience overlapping significantly, if so, then choose the most relevant to your marketing goal. 

Their is a Facebook audience overlap tool that allows you to compare up to five different audiences at once and see the percentage of people who overlap among those audience.

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SOCIAL MEDIA BACKGROUND

Social media is a popular name for web services that allow surfers to communicate with one another while sharing content.

Social media tools

The basic tool of social media is the web log (blog) - a website or page on the site to which the surfer's content refers to as the owner of the page, and may even allow others to respond to them. Blog services have evolved and while originally they were mainly textual, today you can find video content (sometimes called Vlog) and audio (sometimes called podcast) operating in a similar format. Over time, another type of blog - microblogging - was created in which users write short notes only, which are limited in number of characters.

Web 2.0 era brought with it additional tools for social media,like Facebook, Instagram, you-tube, twitter, LinkedIn, snapchat.....  and the most prominent of which is the online social network. In these networks, the surfer can share his content with his friends - text, pictures, video, music, websites he encounters, etc. With social networking, all the friends and acquaintances of the surfer who became his subscribers (sometimes called "followers") received the update immediately, and could respond to it, post it to their subscribers, and so on.


Some sites focused more on file sharing, creating social media sites dedicated to sharing photos, videos, or links, sometimes while ranking them.

Effects on social media

Social media uses media that are part of the Internet infrastructure and allow for the first time to communicate between many and many. It is possible to share, converse, and organize groups for different purposes.

-Two-way communication

-Transition from content consumption to content creation

-Organization of groups with a common denominator

-Accessibility from anywhere and anytime

One of the reasons for the rise of social media is the cheap price of coordination and sharing, which makes it easier to organize without the need for professional organizations that have done so in the past.

Benefits of Social Media 

1. Build relationships

Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. 

From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. If you nurture those relationships, you have a whole new network to tap when you’re looking for opportunities or professional guidance.

2. Share your expertise

Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people.

If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.

3. Increase your visibility

If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.

It’s not just about pushing content, however. You also need to be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there for people to turn to.

4. Educate yourself

There is a lot of noise on the Internet. Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you.

5. Connect anytime

I know to some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative.

Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. I know I’ve met people in person for the first time after following them online for a while and we felt like long lost friends!

6. Business use

It’s obvious that Social Media today is the Main market channel for  all business - it’s the word of mouth. There is lot of advantage that can help business in using Social media and will count some of them:

1. It’s free to use (even if it can be time-consuming)
2. It helps shape the personality of a brand and increase awareness   
3. It’s the future (and the present)
4. Increase traffic
5. Generate costumers - lead generation
6. Boost Sales
7. You can get a search ranking and SEO boost
8. Partner with influences 

Social media is a land of new opportunity. There are countless personal and business benefits of using social media. With a little love and care, we can start to build and shape our personal brands into an epicenter of opportunity.

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