Facebook ads are not just boosting a post. To reach
more people interested in your product at a low cost, you should know many
factors that directly affect the cost of your ads;
Here's a list of things you need to do in the sequence below to get cheap ads on Facebook:
Know your Target Audience:
Before you start advertising, learn about your
target audience profile: who are your audience? Their age, location, interest, financial situation, hobbies, celebrities
they love, favorite magazine and What do they read? etc…..
This is the most important element once you understand your niche you can make a specific target audience that care to buy your product or your service. your saved audience can be used in every ad campaign in different platforms.
you can use Facebook audience insight to learn more about your audience.
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| Different people have different interest - find your target audience |
Text on the Picture :
Be aware that text on your ads picture will highly your cost ads, so better before you post , check it.
You can check your
picture in the link below:
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| don't write too many words on the image |
high resolution related picture
Related text on the post:
Find the best keywords for your ads
that people commonly use and related to your ads.
It’s a task that you need to drill inside several keywords tool channels and in your competitors ads to find the
best keyword list to use in your ads.
her is some free links that you can use:
Use a Video:
Facebook encourage the use of videos, so it cost between 10% to 20% to advertise a video than a picture or carousel.
The mission of Facebook is to keep people more time on the Facebook pages, so they encourage videos that people engage by having a low cost bid on their ads.
more the less video will give more presentation to your service or your product then people will engage more on it.
Optimize your Ads Relevance Score:
An evaluation of 1 to 10 determines
how responsive your target audience is to your ads. This result is displayed
after your ad receives more than 500 impressions.
the more your ads
relevance score is high the more your cost is cheaper.
After you start your ads, you need to optimize it over and over again to improve your relevance score, if you get an example of a low relevance score (below 5 ) and after optimizing it, you still have a low score then better to stop your ads and start a new different one.
High relevance score 10 is perfect, 7 is good.
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| Relevance score show how relevance your ad to your audience |
Control your Frequency:
Facebook define frequency as the average number of
times each person saw your ad. it's important to know that this is estimated metric, which means it's not always an exact number.
Facebook allows ads to be shown to the same person in the news feed twice a day, so optimally, you want to reach around a 1-2 ad frequency. since if it climb, your audience’s ability to tolerate your ads rapidly decrease. They may block your ads or send a negative reaction and that will give information to Facebook which will lead a high cost ads.
I recommend that if the average frequency is above 3 and you can not control this frequency any more then stop it and launch a new one.
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| Frequency is how many times people see your ads |
A Facebook pixel is a code that you insert on your website to track conversions and access to your customers' data. This pixel code can give you a very useful information about your customers' or audience: where do they live? what are they interested in? how much money do they spend? how many children do they have? what do they read? which website do they visit? are they planning a holiday?? etc...
In the top line, installing a Facebook pixel means you can target people that in a position to make a purchase for your product or service, which means start making money from the sales.
In the top line, installing a Facebook pixel means you can target people that in a position to make a purchase for your product or service, which means start making money from the sales.
Check your Audience overlap:
Audience overlap is marketing to the same audience with different ad sets. The larger
the overlap, the worse your campaigns will perform.
Check if your audience overlapping significantly, if so, then choose the most relevant to your marketing goal.
Their is a Facebook audience overlap tool that allows you to compare up to five different audiences at once and see the percentage of people who overlap among those audience.
In order to pound your competitors into the ground and grow your business, you can utilize the pay per click and the facebook ad management services because these are definitely going to help you get immediate benefits. These are super affordable as well.
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