SOCIAL MEDIA BACKGROUND

Social media is a popular name for web services that allow surfers to communicate with one another while sharing content.

Social media tools

The basic tool of social media is the web log (blog) - a website or page on the site to which the surfer's content refers to as the owner of the page, and may even allow others to respond to them. Blog services have evolved and while originally they were mainly textual, today you can find video content (sometimes called Vlog) and audio (sometimes called podcast) operating in a similar format. Over time, another type of blog - microblogging - was created in which users write short notes only, which are limited in number of characters.

Web 2.0 era brought with it additional tools for social media,like Facebook, Instagram, you-tube, twitter, LinkedIn, snapchat.....  and the most prominent of which is the online social network. In these networks, the surfer can share his content with his friends - text, pictures, video, music, websites he encounters, etc. With social networking, all the friends and acquaintances of the surfer who became his subscribers (sometimes called "followers") received the update immediately, and could respond to it, post it to their subscribers, and so on.


Some sites focused more on file sharing, creating social media sites dedicated to sharing photos, videos, or links, sometimes while ranking them.

Effects on social media

Social media uses media that are part of the Internet infrastructure and allow for the first time to communicate between many and many. It is possible to share, converse, and organize groups for different purposes.

-Two-way communication

-Transition from content consumption to content creation

-Organization of groups with a common denominator

-Accessibility from anywhere and anytime

One of the reasons for the rise of social media is the cheap price of coordination and sharing, which makes it easier to organize without the need for professional organizations that have done so in the past.

Benefits of Social Media 

1. Build relationships

Social media is not just about brands connecting with their customers. In fact, at its root, social media is about connecting people to people. 

From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. If you nurture those relationships, you have a whole new network to tap when you’re looking for opportunities or professional guidance.

2. Share your expertise

Social media gives you an opportunity to talk about what you know and what you want to be known for. Sharing your expertise will attract potential professional and personal connections. Learn how to present your professional experience, achievements and results and you will get more and more opportunities to connect with like-minded people.

If you share content on topics that you know much about, you can begin to build credibility. This doesn’t only go for your online presence. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.

3. Increase your visibility

If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Good content gets shared, so if you are consistently posting quality content, the more people who share it, the more people see it.

It’s not just about pushing content, however. You also need to be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there for people to turn to.

4. Educate yourself

There is a lot of noise on the Internet. Social media allows you to hone in on what you really care about and what you really want to read. You can create lists that curate content from your favorite people, thought leaders in the space, or media outlets. You can easily learn about current events and things taking place near you.

5. Connect anytime

I know to some of you this may sound like a disadvantage. But, the advantage of being able to communicate and connect with anyone instantly outweighs the potential negative.

Social media can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. I know I’ve met people in person for the first time after following them online for a while and we felt like long lost friends!

6. Business use

It’s obvious that Social Media today is the Main market channel for  all business - it’s the word of mouth. There is lot of advantage that can help business in using Social media and will count some of them:

1. It’s free to use (even if it can be time-consuming)
2. It helps shape the personality of a brand and increase awareness   
3. It’s the future (and the present)
4. Increase traffic
5. Generate costumers - lead generation
6. Boost Sales
7. You can get a search ranking and SEO boost
8. Partner with influences 

Social media is a land of new opportunity. There are countless personal and business benefits of using social media. With a little love and care, we can start to build and shape our personal brands into an epicenter of opportunity.

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